Victoria Harbour in Hong Kong at night, with the lit skyline across the water

Hong Kong · APAC

Fractional Sales Leadership for Enterprise SaaS and Market Data.

Graham embeds with founders and Go-To-Market teams looking to expand operations into APAC across financial services. From the first outbound conversation through procurement, close and expansion.

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Who is it for:

SaaS or Data products targeting Financial Services in APAC, who want an experienced consultation of the market before hiring a full regional team.

ICP sits within: Banks, Asset Managers, Asset Owners (Pensions, Sovereign Wealth, Insurance), Hedge Funds, Brokerages, Corporates, Government Institutions (Central Banks).

Needs a tailored Go-To-Market strategy with real conversations & feedback from ICPs in the region.

Coverage

Services:

Fractional Sales Lead

More than a theoretical plan: Graham can ‘Go-To-Market’ as your agent to have real conversations with your ICP, bringing qualified meetings to your existing team.

Commercial Design

Pricing & packaging that reflects buyer habits and workflows across the regions you want to target - enabling a smooth buyer journey and faster outcomes.

Consultation

Using extensive industry knowledge to build a Go-To-Market strategy with input from real buyers. Can cover the entire sales process from:

Initial Outbound Buyer
Sale & Close
Procurement
Contracting & Legal
Renewal & Upsell

Across specified geography & customer segment.

Sequence

How an engagement runs:

Name the market, the buyer, and the product.
Agree the scope of what’s required, with clear goals & timeline set out in advance.
Execution of scope.
Handover of process.